Designing for Clarity: The Swiss Approach

Clarity is at the heart of Swiss design. This post explores practical ways to bring more order and usability to your digital projects.

Begin by defining a visual system that documents type scales, spacing, and colour application. Consistent tokens prevent entropy as your product grows. Next, focus on information hierarchy—use typographic contrast and spacing to guide the eye, ensuring each screen has a single, obvious story.

Finally, prototype interactions that feel deliberate. Motion, hover states, and transitions should clarify relationships, not distract from them. When in doubt, return to the Swiss mantra: simplify until only the essential remains.

Teams that adopt this mindset build products that feel calm and trustworthy, even as features evolve.